HERE’S WHATWE CAN DO FOR YOU
We are passionate and passionate about innovation and are able to collaborate with clients in formulating
new things that touch our creative limits in producing effective, dynamic, and communicative audio-visual products.
01. 2D & 3D Animation
02. Infographic Animation
03. Hand Drawing Animation
04. Explainer Video
01. Brand Strategy
01. Product Launching
02. Conference Videos
01. Proﬁle Video
02. Case Study Videos
03. HR Videos
04. Internal Videos
05. Recruitment Videos
06. Testimonial Videos
07. Training Videos
08. B2B videos
09. Health and Safety Videos
COMMERCIAL ADS VIDEO
SOCIAL & DIGITAL CONTENT VIDEOS
01. Social Strategy
02. YouTube Marketing
03. Web Series
01. Demo Videos
02. Product Videos
How does the production work?
We kick off every project with a round of discovery. It’s our chance to ask and listen and really begin to learn what your story, audience, goals, and challenges are. This phase includes conversations, research into yourbrand,your market, your products, your people.
CONCEPTING & DIRECTOR’S TREATMENT
Armed with a strong sense of your brand, audience, and goals we then begin to develop concepts that we feel would best tell your story. We will write 1-3 written treatments that loosely define our story and stylistic approach. We often accompany these treatments with relevant links to help see the idea more concretely.
We’re so lucky to be in the most amazing locations on earth. We’ve also be incredibly fortunate to have shot in many of those locations. We know how important the backdrop of a film is to bring style, realism, emotion and we go to great lengths to secure them on a budget.
Whether you have a half million dollar budget or 25K, we work closely with you to ensure that we give you the best results for your money. Essential to every creative kick-off is the question – where will you see the money on screen? For the biggest production value, we’ll scale the scope to work within your budget needs.
Once we have our concept defined, we move into scriptwriting. We work closely with the client to develop a messaging outline that provides structure for a script. As we write, we bring in all that we’ve learned about the brand, the story, and the tone defined by the concept.
Style and story boarding can happen in parallel with the scriptwriting. The approved concept sends us down a path of visual discovery where we develop a look for your video. We make and find imagery that matches the style that we will capture in production. We also design any graphics and effects that bringthe concept to life.
We cast for all types of productions. Whether it’s real people for a documentary / testimonial piece or comedic actors or models to bring a particular look we know how to find the right people for the video. Our staff has many years of directing and production experience to make sure that the talent in a show will make it the best it can be.
Once we have gone through the pre-production discovery phase and have a clear creative path, it’s time to begin production.This is where all of our pre-production efforts pay off. The script is written, we’ve casted the best actors, hired a talented production crew, the locations have been selected, and the storyboards are laid out. Production is where we execute on a well thought out creative plan. Whether it’s a documentary approach or a productionwith a large cast of actors interacting with on-screen motion graphic elements, we have the experience. Our roster of directors have produced.
Everything from national spots to intimate customer stories. For animated pieces and stories that rely heavily on motion graphics and visual effects, our Creative Director will be there to guide your project through all stages of the production. Our team of producers will ensure that the product, and your experience through the process, will be a success. In addition to having some of the most talented creative minds and craftspeople in the business, WIREFRAME Creative Studio also has all of the resources under one roof. We are the proud owners of a variety of digital cinema camera packages, lighting equipment, Sound gear and production vans. This provides us the flexibility to create stunning, cinematic results on time and on budget.
Some say that this is where the story really comes together. even if you’ve shot to a well-planned set of storyboards or gotten the exact answers to interview questions you wanted, things often change and get better in the edit suite. Beyond story, this is where the pace and the tone are often defined for the final show. It’s an exciting phase that leads to many creative opportunities around music, style, structure, composition, etc.
Music is HUGE. It can be the anchor to a piece that drives the pace and emotion. Choosing great music can make or break a video. there are many routes to pairing a fantastic tune to your show: needle-drop, composing, paying known artists. We’ve also worked with some amazing composers who can cater a track to fit perfectly with your visuals — this is a wonderful option that will cost more but is often well worth it.
MOTION GRAPHIC & ANIMATION
Once we have a rough edit, that is when the motion graphics and animating phase usually begins. Because motion graphics and animation are costly to produce, it’s best to have the overall edit defined as much as possible. When we are compositing graphics into live-action footage, we ask for a cut to be nearly final before we begin the process of incorporating graphics. We can always develop assets and even animated separately from the cut and then composite as one of the last steps to be sure the scene will not be changed or removed. It is during this graphics phase that we begin to really hone the style and look of the video.
Color grading is a sometimes overlooked craft but it can often make the difference between a nice looking video and a stunning final product. This phase works scene by scene as well as across the entire show. By playing with color, contrast, blur, and vignettes you can help evoke reactions in your audience to each scene. Color correction can also be an opportunity to “brand” your video so that it works visually with your other marketing materials.
Some say sound is even more important than picture. If you have gorgeous picture but the sound is poor then it drops the perception of quality by a huge percentage. Whether it’s just getting a professional mix done or intricate sound design, this is an area not to be taken for granted. From cancelling the room noise in a shot to the most subtle design elements, good audio will also help make your message more memorable and meaningful. This is one of the final touches to a video that, along with color correction, is part of the “finishing” phase.